Monday, July 31, 2006
Dr. Kotler's visit & Term 2 !!
Finally when I thought that I had to blog, blogs were blocked by Government of India. I think it is insane to blog the whole lot of all blogs. If GOI finds some blogs instigating violence, then there is a point in blocking those sites. Any technological advancement would have both merits & demerits. Blogs have helped a lot of people to discover that they are good writers & also information sharing has improved tremendously.
Meanwhile we had Dr. Philip Kotler’s lecture two weeks back.It was really good. He introduced the concept of Creating , Communicating & Delivering Value (CCDV) in plae of the traditional 4 Ps of Marketing (Product , Price, Promotion & Place).
The following are some links in the media covering his visit :
Companies failing to use the Internet are making a big mistake" - Dr Philip Kotler – Exclusive Interview on PaGuLGuY.com
http://www.pagalguy.com/index.php?categoryid=68&p2_articleid=417
"Marketing as a tool not utilized enough in India" - Philip Kotler at Great Lakes: PaGuLGuY.com
http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=416
Dr. Philip Kotler Enthralls MBA Students at Great Lakes: Coolavenues.com
http://www.coolavenues.com/bschools/060724/glakes_kotler_4.php
http://202.87.40.145/news/innernews.asp?storyId=10354&lmn=1&cat=5
Dr. Philip Kotler to visit India : Indiainfoline
http://202.87.40.145/Bschool/innernews.asp?storyId=9105&lmn=13&val=1
Great Lakes Institute of Management Organizes Dr. Philip Kotler's Visit to India : Coolavenues.com
http://www.coolavenues.com/bschools/060710/glakes_kotler_1.php
Great lakes Organizes Dr Philip Koler’s Visit to India : PaGuLGuY.com
http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=414
Kotler Launches Marketing Book : Chennaionline.com
http://www.chennaionline.com/education/Books/2006/07kotler.asp
Dr. Philip Kotler & Great Lakes Institute of Management to Set-up Marketing Research Centre in India : Coolavenues.com
http://www.coolavenues.com/bschools/060724/glakes_kotler_2.php
http://www.coolavenues.com/bschools/060724/glakes_kotler_3.php
Kotler Comes to India : BusinessWorld
http://www.businessworldindia.com/b_school/news_articles88.asp
Centre for Research in Marketing to be set up in Chennai : MoneyControl.com
http://news.moneycontrol.com/india/news/management/
The tragic incident that happened 2 weeks back, was the train bomb blasts in Mumbai. One of my colleagues Mr.Anish Baindoor died in the blasts. He was a very talented guy. He was looking after MUV Product Marketing at Tata Motors. More tragic is the fact that he has 1.5 years old girl child. Terrorism of this sort needs to severely condemned.
Term 2 is about to end. We are having Managerial Accounting , Financial Management I, Organisational Behaviour, Operations Management, Micro Economics & Strategic Management . We have our Founder Dr.Bala V Balachandran taking MA , Dr. Narendar Rao taking FM I , OM we had Dr. Vaidy Jayaraman , M E we had Prof. Radhakrishnan , Dr. Abdul Rasheed for Strategic Management.
More about the subject take aways in my next post !!
Sunday, June 18, 2006
Reflections of Term 1
What have I learned in Term 1 ? What difference has it made it to my life ? It is perhaps a big question. Neverthless I will make an effort to answer that.
Financial Management :
We had the prep courses by Mr. Raghu Iyer. We came to know about the Indian P& L s & Balance Sheets. I understood by reading these 2 statements we can know about the health of the company. We also understood that these nos can be fudged & fool people . His explanation of what happened in Enron case was too good. We came to know how one should not run a company. Mr.Krishnamurthy Surysekhar started where Mr. Raghu Iyer left. Mr. K S as I had mentioned in the earlier post taught as the American way of Accounting. He went into the details of the individual items that are seen in the Income Statement, Balance Sheet & the cash flow statement. In his midterm we had set right jumbled balance sheets & the effect of transactions on Assets , Liabilities , Owner’s Equity , Retained Earnings & Net income. His lectures on Stock Dividends (small & big) , Types of investments – Trading , Available For Sale & Equity Method Securities all gave us a vivid picture of specific American GAAP was. In spite of all these controls there are people who outsmart all of us.
Marketing Management :
Dr. Paul left us craving for more on Marketing. We understood the important role that marketing plays in modern business. The various branches of marketing targeting , segmentation & positioning , 4 Ps , Branding, PLCs ,Portfolio analysis & business strategy etc., For more details pls refer my earlier post on Dr. Paul.
Business Statistics:
Mr. P K Viswanathan covered the importance of stats in business. Key learning would include sampling / ANOVA. Stats will be useful in Marketing & Operations.
Philosophy :
Very interesting & we invested a lot of time on this subject. Gives you the opportunity to introspect & improve oneself. Vivekananda’s readings are real good material , but one needs a lot of patience to understand the real meaning of what he says.
Macroeconomics:
Dr. Rakesh Singh took macro for us. He used give us a lot of assignments for every class. We used to slog for every class of his. It was good learning. He is not the kind of guy who concentrates too much into theories & numbers. He is very practical & looks at what macroeconomics means to a MBA grad. He is an authority on rural marketing & I really can’t forget his last class. The essence of what he spoke in the last class is as below:
What a class we had!! Truly inspiring… Our Prof Rakesh Singh showed his class today in his last class. We were discussing the case of Indian Economy from 1991 till date. He summarized all the happenings from 1985 – Rajiv Gandhi , 1988 – when India pledged gold in UK & then the great BoP crisis of 1991, the reasons of 1996 slowdown ( cooked by Congress ) & then the so called shining India. We discussed the role of politicians in fooling people. Examples of recent TN elections Karunanidhi promised one kg of rice at Rs 2.0 .Comparisons to Shivsena’s victory in Maharashtra, when SS announced Jumka Baker for Rs 1.0 was very apt.
Sustaining the shine ………….What we need to do to sustain the shine ? Investment in institution building ( reforms in labour, police , judiciary & bureaucracy)
Pitfalls in Agri Sector ;
Ban on exports
No contract farming
No interstate sales
Low govt procurement price
Sale only to mandis
The food processing sector has a potential to grow as a 30 Bn dollar industry if there are encouraging policies by government.
Chinese:
This is one class I am really struggling. Perhaps I unable to over come my inhibition to learn something totally new. The prof is a veteran & slogs to make us learn. He also has started giving quizzes in every class, so that we take Chinese a bit more seriously. I hope I learn up fast.
Overall it has been a great experience at Great Lakes. Hope the results are good as well. Meanwhile the second term has also begun. We have got real big names lined up in the 2nd term. Now more on that after a while : -)
Wednesday, May 31, 2006
Mesmerising Dr. Paul !!

Last ten days passed away like 10 minutes. We were all mesmerized by the magician Dr. Paul Prabhaker, excepting for the fact that he was not a magician but a Marketing Guru. I have never seen a Prof so focused & clear. BTW Dr. Paul teaches at Illinois Inst of Tech – Stuart School of Business- Chicago. He infact is the Asst Dean there. He is basically a IIT M - IIM C grad. He has inspired a lot of us study Marketing.
http://www.stuart.iit.edu/alumni/StuartBusiness/fac_news.htm
Dr. Paul does’nt teach only from Kotler’s book. He beautifully blends Kotler ( Summarises the book’s content) , shares a lot of his consulting experiences with Motorola & Ford & also tells about the challenges facing the world of marketing, for ex Better ways to measure CSI & the relation between CSI & Profits , How to keep the customers away from the zero economic profits point ? How to prolong the occurrence of the Zero economic point ?
Dr. Surysekhar has started taking Financial Accounting these days. He is also a IIM C grad. He is very simplistic & very gentle.Quality of all the overseas faculty is just outstanding to say the least.
Last week also was the inauguration for our new classroom. The classroom has been named Lake Veeranam. At first instance when I heard the name it was real funny. Now we are used to hearing the name.

Most important I forgot to mention , we are sleeping less than 6 hrs everyday !! Leaving college by 12:00 hrs in the night!! Life has become very hectic. Lots of assignments , projects & committee meetings.
That is the reason why I am not blogging often. However I wish to blog every week. I got be more organized & find time every week for blogging.
Saturday, May 13, 2006
Finding my feet........

Today I am relatively free & hence decided to make the best use of the same. Schedule here at Great Lakes is real hectic. It is the 80:20 rule that works here & our Profs tell that for every 20 hrs of lecture we need to prepare for 80 hrs. Before every class we get to know the list of chapters we need to read & we have to read them & go for the class.
This pedagogy keeps the student up to date at any point of time & the students are real focused. Credit should go to our professors who are giving us a lot of material to read. As laptops are expected only after a week, we had a tough time even to browse / make the report in our lab. Once the laptop arrives the pressure will ease a bit.
As a part of the philosophy subject, we need to do a karmayoga project. We had visited an NGO in R A Puram. It is an NGO for special children. It basically runs a non residential school for special children ; helps them acquire social skills. They also have vocational div where these children are taught to make candles, plastic garlands , vadams etc., The products are marketed by a retailer. This way the special children also make a decent living & most important are not a burden to their family members. 
This was the main objective of the Director , she said that the current public opinion of the all NGOs helping special children is of charity; she wants to change the same to a self sufficient model which will be a long term sustaining one. We have decided in our little ways to help them. First 2 weeks we will visit them & spent some time with the kids, helping them to socialize.
Lot of committees have been formed, Admissions com, Placement com, Events & PR, Entrepreneurship etc………..& lot many study groups. I am in the placement com & we have had 3-4 meetings. Though it takes time to come to a consensus, it is fun working as a team.
Tomorrow we have our first class on Financial Accounting. Life will get more hectic , what else ?? By the by, tomorrow is Sunday guys !!. This is the way how it works in a 1 year program!!
Sunday, April 30, 2006
Cracker of a start !!
10 days induction at Great Lakes -
First day we didnot meet any of the profs sobering over the mic. Truly !! Whole day all programmes were done by our seniors. We had an interesting presentation by B Rama Krishnan - Senior with 20 yrs of exp !! Next day we had guest lectures by eminent pepole from Dexterity / JY Tyres & Grandfus . We had sessions running till 9:00 in the night on the first 2 days.
Next 3 days we were out to GreenCoconuts - Resort in ECR road for the outbound prog. Prog was conducted by Mantra - We infact learned Salsa - Italian dance too. The outbound had its dose of CEO Lectures - We had Mr. Lakshminarayanan - CEO of CTS & Mr. Rao - CEO of Orchid Chemicals adressing us. It was really good. We also had all the usual stuff - Trekking , Tug of war , Physical activity & Management games. What was unique to the prog was a session in theater by Karthick of Chennai Theater. It had emphasis on better communication.
Days 5 & 6 - We then had lots of lots of presenations by seniors on the various commitees. Seniors also conducted a cultural nite for us. Real good one. Then we had the real big thing. Our course inaugration by Mr. Ravi Venkatesan - Chairman - Microsoft . Uncle Bala was at his best in the event. Then we had Mr. Sankar - CEO of Sanmar Group addressing us . There was a MOU signed with IIT Madras by Uncle Bala. Then we had the convocation function for the Junior Pioneers . Mr. Adi Godrej & Mr. K B Chandra had attended it. It was at the Taj Ball Room. Then we had interaction with Mr. Ratan Tata - only 75 of us -- at Taj Ball Room. Meeting people of such stature adds a lot of confidence to students like us. Next day we bid farewell to our seniors at Flames - Le Royal Meridian. That was a real rocking party !!Too good - They enjoyed it !!
What a start to the programme. Wonderful. Fast track !! As a matter of fact, we have got a new Directoe -Mr. Venkat Krishnan. Mr. Venkat has come from XLRI. Heard he is tough task master & has a great reputation at XLRI.
Looking forward to a challenging year ahead !!
Tuesday, April 11, 2006
Awaiting 19th
I am going through the email on the GLIM Chennai meet. Pics posted in the yahoo group by Kartikeyan. Getting to know about others beforehand is good. Planning to attend the next one on 18th.
I feel Great Lakes has got real tough competition as it has to find way among ISB & Executive progs of IIMs. IIM A -PGPX has commenced already & IIM C starting next year. Placement is another aspect Great Lakes needs to improve upon.
Hope to have real good time ahead in Chennai !
Tuesday, March 28, 2006
French Vs English

French President Jacques Chirac walked away from an EU summit meeting last week, since one of the French Delegate started addressing the gathering in English rather than French. Only when the speaker started speaking in French, the President walked back in. This news item caught my attention immediately.
From the French point of view what Chirac did was correct. He wants French to thrive & this is the way of promoting French. When the president of the nation acts this way, all the 62 million French citizens of the world will also do the same. The rivalry between French & the Brits is well known & has only got hotter because of this. If there is no resistance to English, they fear it will eat up French & French culture as whole. It is absolutely right & I agree with this view.
On the other side I feel English has become this popular only because of the fact that Americans also speak the language. If Americans had invented their own language then there would have been severe competition to English. Add to the fact the India & Australia were colonies of Brits & hence English was accepted in these places too. Hence the overall popularity of English has grown.
There is no stopping English & if there is no resistance (like the Chirac issue) then English will swiftly become the global language.
What strikes me is the Indian analogy of Tamil Vs Hindi. Very very similar case. In late 60s politicians vehemently opposed the entry of Hindi in TN & hence have halted its reach in Tamil Nadu. Politicians like Karunanithi , Ramadass , Thiruma & Vaiko all are here to ensure that Hindi doesn’t catch up fast in Tamil Nadu. They do it by stirring up the Tamil love among Tamils, the way Chirac does it for the French.It is the same all over the world ;-)
Tuesday, March 21, 2006
Sad News........
Manjunath was my ex colleague at Tata Motors. He was a mechanical engineer from MIT, Manipal. Graduated in 1999. He was a jovial person.Though my interactions with him had come down drastically since I shifted to Pune, I still remember him very clearly. I used to argue with him quite often.
Shocking thing is that he had an strain in his married life & yesterday had filed an FIR at the Gurgaon Police station at night 10:30. Police had come to their home & counselled the couple. Then it seems at 12:30 midnight he jumped out of his 12th floor flat & ended his life.
Manjunath was cremated today afternoon. The investigations are on & I hope the mystery is solved.
I can not believe I have heard this news & I am paying my tribute to Manju !! May his soul rest in peace..
Monday, March 20, 2006
Mumbai Musings
Spent last weekend & today @ Mumbai. Met Senior Arockiasamy @ 26th Floor WTC. Evening met Pramod Gawas , Kedar Vilankar & Amit. Went for"9211" picture with them. Timepass movie ; Nana Patekar is good.
Next day went to " Thambi" Tamil movie alongwith James & A.Samy. Good movie..action packed. Madhavan in a different role. Read about the director Seeman who is a supporter of Che Guevara -- Bolivian communist great , Periyar & Velu Pillai Prabhakaran !!
Today had been to Bandra Kurla Complex & gave a complaint letter to the tax authorities to release the refund.Hope they do that early.
Kamal called me & told that he has paid Rs50,000 as admit fees into Great Lakes. Was telling that it is very tough to get loan for 4 lakhs. He told that his father has to come & sign the documents. Just wondering what am I going to do. I think I have to pay within oct 06. Have got some time , hopefully I ll figure it out.
I have made the resolution to be different & to defy convention ; I have started wearing my watch on my right hand !! wat a way to start !!
Saturday, March 11, 2006
Mixed Doubles & Malamal Weekly
Last Saturday saw the Movie Mixed Doubles. Directed by Aparna Sen. Had good dose of sex. Message was that be Indian & don't get swayed by every thing foreign.The hall was full. Can watch once. Then caught up with Alok. Most probably he might join NM. Another friend might join XIMB it seems. Good decision.
Yesterday went to watch Malamaal Weekly at Vishal. Good movie .Priyadarshan proves that he is a matser in comedy movies. Paresh Rawal & Om Puri excel in the movie. Must watch !!
Spoke to Kamal yesterday. He told me the interview went decently well. I am sure he will get through. Jaya is planning to leave by 14th March. I am also planning to visit Mumbai coming week. Lots of friends are there to meet.
Currently reading Made in America by Sam Walton. Wonderful book !! Hoping to finish the book this week.
Rest next week !!
Saturday, February 25, 2006
Fun with Dick & Jane
Joined the gym & attending the classes daily morning at 6 : 00 !! Different experience.
Kamal is applying to Great Lakes. Had a discussion with him.
Nothing more this week.
Saturday, February 18, 2006
The days that went by .....
Today went to Jayshree theatre in CHinchwad for "Aksar" - Starring Dino Moreo, Emran Hashmi & Celina. Time pass entertainer. Emran again lives upto his name of the best smoocher.
Tomorrow Jaya is coming to Pune. He will be staying in my flat & will have a great time with him. He argues for anything & everything. I also enjoy arguing with him.
Evening I had visited a gym near my flat. The guy told it would cost my Rs 575 for a month. I am planning to join & build my body !!
Weeklong I have been following up Pagalguy for updates on Great Lakes & then reading news about Art Of Living's silver jubilee. Infact joined the AOL Chennai yahoo group. Planning to do Level 2 before I leave the company.
Hope it happens !!
Friday, February 03, 2006
Get Set Go !!!
My first post ----------
I left Sivakasi yesterday for Chennai by Tenkasi Exp. Morning I reached Sankar's place by 8:30. Left for Great Lakes by 9:45 alongwith Jaya.
Met Hari Prashanth (Glimmer 06) & had very fruitful discussion on the latest scene on placements. Hari told not to worry about placements !! Went to the Admissions Office -Met Ms.Geetha Priya & collected my fee receipts. Got info that 67 have been confirmed in the 1st phase of admissions.
Currently posting from my friend Jaya's PC @IIT Madras. I will blog in detail once I reach Pune.
Cheers !!