Dr. Kotler's visit & Term 2 !!

ofQuite long that I have not updated my blog – Most important reason would be the fact that the schedule at Great Lakes had been real hectic, leaving little time for everything else.

Finally when I thought that I had to blog, blogs were blocked by Government of India. I think it is insane to blog the whole lot of all blogs. If GOI finds some blogs instigating violence, then there is a point in blocking those sites. Any technological advancement would have both merits & demerits. Blogs have helped a lot of people to discover that they are good writers & also information sharing has improved tremendously.

Meanwhile we had Dr. Philip Kotler’s lecture two weeks back.It was really good. He introduced the concept of Creating , Communicating & Delivering Value (CCDV) in plae of the traditional 4 Ps of Marketing (Product , Price, Promotion & Place).

The following are some links in the media covering his visit :


Companies failing to use the Internet are making a big mistake" - Dr Philip Kotler – Exclusive Interview on PaGuLGuY.com
http://www.pagalguy.com/index.php?categoryid=68&p2_articleid=417

"Marketing as a tool not utilized enough in India" - Philip Kotler at Great Lakes: PaGuLGuY.com
http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=416

Dr. Philip Kotler Enthralls MBA Students at Great Lakes: Coolavenues.com
http://www.coolavenues.com/bschools/060724/glakes_kotler_4.php

http://202.87.40.145/news/innernews.asp?storyId=10354&lmn=1&cat=5

Dr. Philip Kotler to visit India : Indiainfoline
http://202.87.40.145/Bschool/innernews.asp?storyId=9105&lmn=13&val=1

Great Lakes Institute of Management Organizes Dr. Philip Kotler's Visit to India : Coolavenues.com
http://www.coolavenues.com/bschools/060710/glakes_kotler_1.php

Great lakes Organizes Dr Philip Koler’s Visit to India : PaGuLGuY.com
http://www.pagalguy.com/index.php?categoryid=44&p2_articleid=414

Kotler Launches Marketing Book : Chennaionline.com
http://www.chennaionline.com/education/Books/2006/07kotler.asp

Dr. Philip Kotler & Great Lakes Institute of Management to Set-up Marketing Research Centre in India : Coolavenues.com
http://www.coolavenues.com/bschools/060724/glakes_kotler_2.php
http://www.coolavenues.com/bschools/060724/glakes_kotler_3.php

Kotler Comes to India : BusinessWorld
http://www.businessworldindia.com/b_school/news_articles88.asp

Centre for Research in Marketing to be set up in Chennai : MoneyControl.com
http://news.moneycontrol.com/india/news/management/

The tragic incident that happened 2 weeks back, was the train bomb blasts in Mumbai. One of my colleagues Mr.Anish Baindoor died in the blasts. He was a very talented guy. He was looking after MUV Product Marketing at Tata Motors. More tragic is the fact that he has 1.5 years old girl child. Terrorism of this sort needs to severely condemned.

Term 2 is about to end. We are having Managerial Accounting , Financial Management I, Organisational Behaviour, Operations Management, Micro Economics & Strategic Management . We have our Founder Dr.Bala V Balachandran taking MA , Dr. Narendar Rao taking FM I , OM we had Dr. Vaidy Jayaraman , M E we had Prof. Radhakrishnan , Dr. Abdul Rasheed for Strategic Management.

More about the subject take aways in my next post !!