Last presentation @ Great Lakes

07 April 07

Today we had an early morning class. 8:00 – Prof. V K Murti & Subject : Small Business Marketing. Arun,Ashok, Rajesh & Myself were part of the group. Our topic was “Mercedes”. We made a good presentation.

Evening Kamal & myself watched “American History X”. I liked the movie very much. “Life is too short to be pissed off with everything” is the punch dialogue said by Edward Norton’s brother in the movie. Really gripping movie. Liked it !!



21st April 2007

Memorable day in my life !! This day was my last day at Great Lakes. We had a day long workshop on Market Research & Integrated Marketing Communications. Faculty was Mr. Aditya Kaushik . He is IIT Madras & IIMC guy. Ex P&G. Lives in Toronto & runs a BPO called Red Tree. Red Tree is into Analytical Marketing Research.

The first session of the workshop was on focus groups. The next session was on Information Pump. IP is a variant of a focus group which in quality discussions carry incentives. After that he gave us a case on “Nintendo’s Game Boy Color Launch” at 11:30 & asked us to present the solutions by 13:15 hrs. The case was a tough read. Also as we were not familiar with the gaming industry in USA, it took us some time to understand the context.



Arun & myself presented the case. The prof appreciated the clarity of the presentation. We had recommended that Nintendo must target only kids, should not decrease the price & remove the old B&W game boy. Most of our predictions were true & we were happy to close the life at Great Lakes on a personal high.

22nd April 07

Sriram Iyer of Pioneer batch & myself were in the airport waiting for Uncle Bala. Today happens to be our convocation & that is the reason why uncle is in town. Also with us were Praveen, Keshav of JP, Sahoo of JC, Jagan, Vikranth & Bala Pradeep of our batch.

We saw Kalanidhi & Dayanidhi Maran at the airport. Uncle was full of energy & told about how he happened to interact with TN Governor Dr. Surjit Singh Barnala, who is the chief guest at our convocation.

Expect interesting posts after convocation !!